Custom production · private label
We produce porcelain for the atmosphere of your hotel, the menu of your restaurant or the voice of your own label. Form, decoration and private label — all three under one roof, in our Kütahya and Istanbul facilities.
"Private label" is not a sticker. It is a deliberate design process — from the stamp under the plate to the tone of the glaze, all the way to the edge profile.
Brief → moodboard → sample → series
02 · Capabilities
Form / Decoration / Label
We can work custom decoration on our existing forms, or we can develop a new form from a blank sheet. On most projects all three axes move in parallel — shared moodboard, single team.
A new plate drawing, a reinterpretation of an existing form, or the next member of your collection family. Sketch, 3D, mould and prototype — we run them with you.
Colour, texture, edge profile, gold line, matte-to-gloss gradients. Applied to your existing forms, or co-designed with a new form.
Logo, monogram, collection name or a line of intent under the plate. In-glaze, on-glaze or relief — the technique is chosen to match the tone of your brand.
03 · Techniques
Every technique is a different touch and a different durability. Depending on your concept and your service rhythm we use one or several in combination.
Decoration is fused into the glaze itself; it survives dishwashers, cutlery, acid and UV. The first choice for hotels and high-volume restaurants.
The widest colour gamut. Fine lines, photographic motifs and custom palettes translate faithfully with this method.
Line gold, filled gold, embossed gold, platinum gloss. For classic fine-dining tables or signature dessert plates.
A line, a band or a full-surface relief carved into the mould itself. Turns a logo from something read into something felt.
Matte and glossy zones controlled within the same plate. Stage for the chef's dish, frame around it.
The nano surface technology from our Roots brand — stain resistance and micro-smoothness. Pairs with coloured glazes.
04 · Private label
Branding a plate is not placing a logo — it is matching the plate's voice to your brand's. Three techniques, three different tones.
Sealed, for life.
Logo or monogram is applied before glazing, then sealed under transparent glaze. Won't fade, won't wear, won't wash off.
High resolution.
For multi-colour logos, gradients or photographic marks. Maximum colour depth and detail on the glaze surface.
Not seen — felt.
The logo is carved into the mould; glaze colour stays the same across the surface. A quiet signature you only notice by touch.
05 · Process
A clear, five-step line. Shared decisions and a shared signature at every stage — no surprises.
Brand, use, volume, atmosphere. By the first meeting we land on 12 — 18 reference images and a colour palette.
Two or three directions are drawn; you pick one. Drawing, dimensions and decoration scheme arrive together.
First physical sample of the chosen direction. You hold it, see it on the table; feedback drives revisions.
A full-scale sample under real production conditions. Colour, glaze gloss and weight are tested in their final form.
The sample is approved, production is scheduled. Out of Kütahya or Istanbul — quality control per batch.
06 · Volume · time
Order volume and lead time vary by project type. The ranges below are averages over the last three years.
| Project type | Minimum order | First sample | Series production |
|---|---|---|---|
| Existing form · custom decor | 600 pcs / SKU | 2 — 3 weeks | 6 — 8 weeks |
| Existing form · private label | 600 pcs / SKU | 2 — 3 weeks | 6 — 8 weeks |
| New form · custom decor | 1,200 pcs / SKU | 4 — 6 weeks | 10 — 14 weeks |
| Gold · platinum work | 300 pcs / SKU | 3 — 4 weeks | 8 — 10 weeks |
| Relief · embossing | 1,500 pcs / SKU | 6 — 8 weeks | 12 — 16 weeks |
* We run a pilot programme for smaller-volume custom projects — please mention it in your brief.
07 · Let's begin
Projects that start with a single plate often grow into whole collections. Share your brief — our custom production team will be back within 48 hours.
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